Four decades of pioneering technologies in the animal health industry have positioned us as complete farm-management-solution providers to livestock and poultry farmers across Pakistan.
We offer superior quality products encompassing a wide range of therapeutic categories, including anthelmintics, antiprotozoals, antibacterials, restoratives, intrauterine, udder health, growth promoters, disinfectants, dairy and poultry nutrition, and biologicals, catering to the livestock and poultry segments.
We represent some of the largest animal health companies of the world, including MSD Animal Health, Elanco, Bayer Animal Health, Lanxess, Cogent Breeding UK, Mervue Laboratories, Champrix and Vemo 99.
We have also developed a diverse range of high quality generics under the brand umbrella of Farmer’s Choice, to improve animal and veterinary care in Pakistan. With innovative technologies and farm management solutions, our vision is to improve the lives of our livestock and poultry farmers through enhanced productivity.
Our Animal Health Division is divided into three segments:
Our Livestock Segment continues to engage with farmers, veterinarians, and producers by empowering them with awareness and knowledge to improve the health and wellbeing of their livestock, enhancing productivity, and eventually, profitability.
The livestock segment is working with world renowned principals, enabling them to distribute their products in Pakistan. Some of these major principals include Elanco, MSD Animal health, Norbrook, and Mervue Laboratories.
The livestock team is also actively involved in producing its own feed which includes Vanda and Silage. These high quality products ensure that the animal’s daily requirements requirements are met, which then helps in improving milk yield. Our feed also promotes better health and wellbeing for the animals, enabling better prospects for the farmer.
Through the widespread network of our sales team, we maintain a strong presence at the grass roots level. Our teams actively engage with farmers to raise awareness on key topics. Through monthly seminars and other customer engagement initiatives, we enable farmers and professionals across Pakistan with the appropriate products and proper techniques when dealing with their animals’ health.. Alongside our campaigns, seminars and engagement initatives, we ensure our teams are regularly trained on new product technologies, the latest farm management practices and key industry challenges.
In collaboration with UK-based Cogent Breeding Ltd we launched the Division’s very first Bovine Genetics Segment. The Segment will cater to the requirements of improving breeds allowing for an increase in the quantity of milk production, an overall improvement of body structure, and an enhancement of life-long productivity. Our partnership with Cogent Breeding Ltd, which was pioneer in artificial insemination, continues to improve the process, research and development of new technologies which will aid the modern farming business. The Bovine Genetics Segment is slowly moving towards setting up its own Semen Production Unit (SPU), and hopes to create an even bigger impact in the community.
The Poultry Segment provides a portfolio of products that are developed to ensure consistent performance, and improved health of animals in the industry. Customers who use our poultry products are well aware of our commitment to ensuring optimal respiratory and intestinal health for efficient and uniform growth. We aim to deliver value throughout the food chain from farm to fork, helping poultry producers achieve flock uniformity and improve production efficiency. In essence, our efforts have an extensive positive impact in the communities in which we operate.
We play an important role in fulfilling the poultry industry’s needs by working with reputed principals to bring quality products to the market. Elanco, one of our major principal’s and some of their products that we are marketing include Maxus, Maxiban, Clinafarm and Pulmotil. Other principals include Lanxess which serves the disinfectant range, Mervue Laboratories which is focussed on nutritional products, Vemo99 supplying the enzymes range, and MSD Animal Health provides the vaccine range.
In addition to working with renowned international principals, we are also continuously working towards manufacturing high quality medicines under the umbrella of the “Farmer’s Choice” portfolio. The production of superior quality antibiotics has helped in improving the health of the breeder, layer and broiler birds by improving their respiratory and intestinal health.
Through the widespread presence of our sales team at the grass root’s level, we are raising awareness on key topics amongst farmers. Through monthly seminars and farmer gatherings, we communicate the need to adopt the proper and prompt response in times of disease with appropriate product positioning and usage.